Advertisement Policy
1. Introduction
At Kurrently, we are committed to maintaining transparency, credibility, and ethical journalism. Advertising plays an important role in supporting our operations and ensuring that we continue to provide quality, independent news.
This Advertisement Policy outlines how advertisements are accepted, displayed, and managed on our platform, as well as the standards advertisers must follow.
2. Advertising Standards
All advertisements appearing on Kurrently must:
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Comply with the Advertising Regulatory Board (ARB) Code of Advertising Practice and all relevant South African laws.
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Be truthful, lawful, and not misleading in any way.
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Respect human dignity and avoid content that is discriminatory, defamatory, or offensive.
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Be appropriate for a general audience, as our readership includes people of all ages.
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Not promote or glorify violence, hate speech, or illegal products or activities.
Kurrently reserves the right to reject or remove any advertisement that violates these standards or is deemed unsuitable for our audience.
3. Separation of Advertising and Editorial Content
We maintain a strict separation between editorial and advertising content:
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Paid content (advertorials, sponsored stories, or partner features) will always be clearly labelled as such (e.g., “Sponsored”, “Paid Partnership”, or “Advertorial”).
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Editorial independence is never compromised by advertiser influence.
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Our journalists and editors do not participate in advertising sales or sponsorship decisions.
4. Types of Advertising Accepted
Kurrently accepts various advertising formats, including but not limited to:
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Display banners
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Sponsored articles or content partnerships
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Video or audio ads
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Newsletter placements
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Social media collaborations
All advertising materials are subject to review before publication to ensure compliance with this policy.
5. Prohibited Advertising
We do not accept advertising that:
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Promotes tobacco, illegal drugs, weapons, or adult content
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Involves gambling or betting (unless legally licensed and clearly age-restricted)
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Misrepresents financial, investment, or medical products
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Contains false claims, hate speech, or offensive imagery
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Violates intellectual property rights
6. Sponsored Content and Partnerships
Sponsored content must:
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Be transparent about its commercial nature
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Reflect the values and tone of the Kurrently platform
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Be clearly distinguishable from independent journalism
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Comply with the same factual and ethical standards expected of all published material
Kurrently reserves the right to edit or refuse any sponsored content that does not meet our editorial or ethical guidelines.
7. Data and Privacy in Advertising
Kurrently may use cookies or other tracking technologies to deliver relevant advertisements and measure performance.
We do not share personally identifiable user information with advertisers without consent.
All data collection and ad targeting comply with our [Privacy Policy] and the Protection of Personal Information Act (POPIA).
8. Complaints and Concerns
If you believe an advertisement on Kurrently violates this policy or the ARB Code, you may contact us directly or file a complaint with the Advertising Regulatory Board (ARB) at https://arb.org.za.
9. Policy Updates
Kurrently may update this Advertisement Policy from time to time to reflect industry standards, regulatory changes, or internal updates.
Any changes will be posted on this page with a revised “Last Updated” date.
10. Contact Us
For advertising enquiries or policy-related questions, please contact:
Kurrently Advertising Department
Email: info@kurrently.co.za